Every brand has a story to tell. And so do we ,but from now on Tink Tank’s story will be told in a new way. Yes, we’ve given our brand a makeover. This exciting rebranding goes beyond just a fresh look—it’s a reflection of our deeper commitment to the values that have always defined us: trust, consistency, and setting a new standard of professionalism in the coworking sector. Keep reading to discover the story behind our rebranding!
Why Rebranding Matters?
Rebranding isn’t just about aesthetics; it’s about showcasing who we are and what we stand for. As we grow and evolve, it’s essential that our brand reflects that same journey. Consistency is important in building trust with our audience.And when we say consistency, we mean everything—from the colors in our marketing materials to the posters on our walls.
Sure, these elements could be purchased as ready-made templates from the internet. But how could that truly resonate with who we are? Instead, our talented graphic designer, Ann-Marie Falk worked with us to craft a set of guidelines that reflect the heartbeat of Tink Tank Spaces .
Our Inspiration
At the core of our new brand guidelines is the vision of our founder, Lone Aggersbjerg, who is from Denmark. Those who have visited Tink Tank can feel the Danish aura that surrounds our space, and we wanted to make sure that this essence was woven into our new identity.
So our mood board was inspired by elements close to that—Danish architecture, the stunning sea, and, most importantly, our vibrant coworking community.
Hygge Theme
Inspired by the Danish concept of ‚Hygge,‘ our rebrand captures the essence of warmth, comfort, and simplicity.
The ‚Hygge theme‘ ensures that our brand not only reflects professionalism but also the inviting, cozy atmosphere that Tink Tank has become known for. Our color palette is drawn from the beauty and resilience of Denmark—from the serene, cold beaches to the warmth that ‚hygge‘ brings.
A special touch of lemon yellow in our primary colors is a nod to one of our daily traditions; preparing lemon tea for our coworkers. It’s these small yet meaningful moments that we’ve incorporated into our branding, ensuring that it’s a true representation of what Tink Tank stands for.
Our brand is not just a visual upgrade—it’s a deeper connection to our values, our roots, and the community we serve. We could have gone with something off the shelf, but a preset brand wouldn’t capture the heartbeat of Tink Tank, right?
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